It’s fun to work at The Y!
This role plays a key part in delivering our Igniting Futures Strategy - a bold, focused plan to grow our impact, strengthen community connection and build a future-fit Y.
The Y is looking for a commercially sharp, purpose-driven leader to take our brand, engagement, and partnerships to the next level.
This is a senior leadership role with heart and hustle - combining brand strategy, marketing, product, fundraising, sponsorship, digital, and community partnerships. Reporting to the CEO, you’ll be part of the Senior Leadership Team and help shape how The Y shows up across Tāmaki Makarau. You’ll drive visibility, income and impact, from fitness and youth programmes to major campaigns and strategic partnerships.
What You’ll Lead
- Brand and marketing strategy across all platforms and products
- Fundraising, sponsorships, and donor engagement
- Digital, content and storytelling
- Product and service development across the full product lifecycle
- Youth engagement and community development
- External partnerships and system influence
- Product marketing across fitness, recreation, ECE, camps, and youth
What You’ll Bring
- Senior executive experience in brand, marketing, local government or external affairs
- Commercial acumen and audience insight
- Fundraising or commercial sponsorship success
- A passion for community, equity, and inclusion
- Energy, creativity, and strategic thinking
- A collaborative leadership style
We’re building a brand that reflects the energy, ambition, and diversity of our communities across Tāmaki Makarau. If you want to work somewhere where purpose meets pace - and where your ideas will thrive - we’d love to hear from you.
What The Y offers:
- Free gym membership and discounts on The Y services e.g. childcare, holiday programmes, sports leagues, etc.
- Professional development, career advancement and safeguarding training
- Working in a community-focused environment
About The Y:
As a not-for profit, everything we do each day has a positive impact, and we have fun doing it! We believe in the power of inspired and connected communities, where people feel safe and are motivated to reach their full potential. Our values of Caring, Respect, Honesty and Responsibility are at the core of our culture and the valued connections and friendships you’ll build here are lifelong. The Y employees and careers represent many lifestyles and reflect the diversity of the communities we serve, with jobs and hours to suit everyone’s stage of life from 14-70+. Our varied services and activities offer a wide range of career pathways where your development will be supported to help you reach your career goals. Our STAR Awards, Outward Bound scholarship opportunities, and long service recognition reward your contribution. We have benefits to suit your lifestyle, with access to free counselling, free annual flu vaccinations, free gym membership for all employees, and discounts for our services such as early learning centres, before and after school care, camps, swim school and sports leagues.